Premium Sunglasses Rack
An upgraded rack program featuring designer-inspired frames, polarized options, and higher ticket sales.
Overview
Highlight your best shoppers with our upgraded premium rack mix designed for higher tickets and repeat purchases.
What's Different with Premium
- Higher-end frames, polarized options, and upgraded finishes.
- Comes with a lifetime warranty on every pair.
- Includes a premium microfiber pouch with each pair.
- Pairs perfectly with your standard rack so shoppers can trade up.
Premium Profit Potential
Premium racks are designed to deliver stronger dollars per sale while still moving quickly at the counter.
Upgrade Option: Use premium racks alongside standard racks to give shoppers an easy “good, better, best” choice.
Premium Collection
Popular Styles
A closer look at premium frames that help you stand out and justify higher price points.
Aurora
Soft gradients and elevated finishes give Aurora a boutique feel. Perfect for shoppers who want something feminine, modern, and photo-ready.
FreeStride
An athletic, everyday frame that works from errands to outdoor adventures. FreeStride blends performance styling with a polished, premium look.
GlideForce
A sleek, wrap-inspired profile built for speed and motion. GlideForce is a favorite for drivers, cyclists, and anyone on the move.
RushPro
Bold angles and mirrored lenses make RushPro stand out instantly. Great for customers who want a high-energy, performance-forward look.
Stormline
Clean, confident lines with a darker, moody lens story. Stormline is ideal for customers who want understated cool with a premium edge.
Trailblaze
Rugged details and outdoor-driven styling make Trailblaze a natural for road trips, hiking, and weekend getaways.
Velocity X Black
A fast-looking, performance silhouette in an all-black story. Velocity X Black is a top choice for customers who like bold, technical design.
Vortex Sport
A sport-forward take on our Vortex profile with brighter lens options. Vortex Sport catches the eye from across the counter.
Why Retailers Choose SoCal Shades
High Profit Margins
200-300% markup potential on every pair
Regular Rotation
Fresh styles every 3 weeks keep customers coming back
Quality Guaranteed
UV400 protection and durable construction on every pair
Fast Impulse Sales
Eye-catching displays drive quick purchase decisions
Ready to Start Selling?
Join hundreds of retailers already profiting from our 10-piece and premium sunglasses rack programs.
Questions? Contact us or call us today.